Anthropic is reportedly on the verge of its first profitable quarter, and there's a pretty clear reason why. Sometime around November 2025, the company switched its Enterprise pricing from a flat seat fee that included usage to a model where you pay per seat AND for every API token your team consumes. Existing customers are only finding out now, as their contracts come up for renewal — a change buried in fine print that a lot of procurement and engineering teams clearly missed.
The split between consumer and enterprise pricing is where it gets weird. Individual power users on the $100/month consumer plans are getting an absurd deal, something like $2,000 worth of API tokens for $200. But the moment you're a company running agents at scale through the Enterprise tier, that math flips. You're no longer getting a buffet, you're paying by the plate. Companies that built internal tooling assuming flat-rate pricing are now staring at bills they did not budget for.
Call it SaaS bait-and-switch or call it honest usage-based pricing — either way the signal is the same. The AI labs have figured out that the people who actually get value from these tools will pay, and pay a lot. Product-market fit in this context means your costs are about to scale with your ambition.